NEW YORK—Telstra Broadcast Services (TBS) will present its new multimedia production platform at the 2022 NAB Show between April 23 and 27 at booth # W10509 in Las Vegas.
Cloud-based production and broadcast service brings all the functionality and quality of traditional on-premises broadcast workflows into a fully virtual environment, giving users complete remote control and management via any browser Web and the public Internet.
“Remote production in the cloud has moved from a simple test case to a viable and efficient broadcast reality,” said Mark Strachan of Telstra Broadcast Services. “This platform was designed with the individual needs of the user in mind, based on full scalability and the ability to scale applications up or down on demand and only pay for the services used, even in traditionally expensive and complex live production environments.”
The Software-as-a-Service (SaaS) platform supports live production, broadcast automation, asset management, signal processing and master switching, and enables technical teams to select — and pay for — these capabilities as needed depending on the event’s budget, resources and production requirements, the company said.
By avoiding the expense and labor-intensive hardware logistics of on-site operations, the platform is an attractive option for cost-effectively delivering a diverse mix of events – from the most-watched global sporting events to emerging entertainment fields like esports – to the widest possible audience.
This flexibility presents additional potential revenue streams for advertisers and rights holders by creating new customer experiences that previously would have been financially impossible, the company said.
The Telstra solution is powered by Grass Valley’s Agile Media Processing Platform (AMPP) and the combination of the two technologies was recently chosen to enable cloud-based production and delivery for the premium add-on, live sports package. and at the request of an Australian streaming service. . The streaming service can now offer premium live sports UHD coverage to its subscribers.
Media production platform services are backed by the operational and broadcast expertise of the Telstra Broadcast Services team, including a global network of master control rooms and 24/7 service monitoring to meet any client’s broadcast and media operational expectations. Combining Telstra’s rapid deployment resources with a consumption-based approach provides a flexible and cost-effective model backed by top-tier managed broadcast services, the company said.
Additional key features include:
- Scalable to as many instances as needed without requiring prior construction
- Located on any combination of public and private cloud services
- Cloud-hosted proofreading without compromising responsiveness and accuracy
- The user’s operational experience remains the same regardless of treatment distance
- Frame accuracy for live production with low latency cloud streaming and monitoring
For more information, visit www.telstra.com.