As more people venture out into the world this summer (safe, we hope!), Snapchat wants to make it easier for people to find restaurants, shops, parks and other places. interesting in their neighborhood. Today, Snapchat is starting to roll out the My Places feature on its Snap card, which connects users to over 30 million businesses. Users can save their favorite places, send them to friends, and find recommendations.
My Places has three main tabs: visited, favorites, and popular. The visited lists of places you have verified on Snapchat and favorites save, finally, your favorites. But the popular tab is especially interesting because it’s the first time Snapchat has used an algorithm to deliver personalized recommendations to help people engage with the world around them. The algorithm considers where you are, what you’ve already tagged or favorite, and where your friends and other Snapchatters have visited.
This further differentiates Social Snap Map from more established resources like Google Maps and Apple Maps, which you can’t really use to find out which restaurants your friends like. Of course, Snapchat can’t give you directions to this trendy sushi bar, but it’s not supposed to, just like Google Maps isn’t supposed to show you which bar all your friends have been to without you. last night.
Snapchat shared the results of a survey indicating that its users are on average more likely to engage in “post-pandemic” activity (is that a good thing?) That interests you.
With more than 250 million monthly active users on Snap Map, the company announced in May an update called Layers, which allows partner companies to add data directly to their own map. Snapchat has so far worked with Ticketmaster and The Infatuation, a restaurant recommendation website. These partnerships help users see where they can find live entertainment or which great restaurants are hidden from view. Snapchat plans to further integrate layers into Snap Map and My Places later this year.
Last week, Snap announced that during the second quarter of this year, it grew both its income and daily active users at the highest rates it has achieved in the past four years. Year over year, the app has grown 23%.