Drawing on his commercial background, Lange will lead the global sales team and contribute to the company’s recently launched new strategic focus on live production. He will be responsible for expanding GV Media Universe’s (GVMU) cloud-centric customer base and driving revenue growth through new partnerships and pricing deals for large enterprises.
Lange has 25 years of experience in digital transformation in the media market, managing international revenue growth and turnaround processes in various leadership roles. His experience in the multimedia technology market comes from his role as Managing Director, Central EMEA Region, at Avid Technology, and Senior Vice President of Global Sales at Media Broadcast, Europe’s largest provider of multimedia network services for radio. , television, satellite and cable.
Shoulders said, “Jan’s appointment to Grass Valley’s leadership team supports our recently announced commitment to be the partner of choice for cloud workflow transformation for the world’s leading content creators and providers. premium live. Jan has an impressive sales track record and the innovative spirit to increase adoption of GVMU and bring cloud-based efficiencies to the industry. His experience in building strategic international relations networks will be instrumental in helping us realize our vision of leading the media and entertainment market through its digital transformation.
Commenting on her new role, Lange added, “The brand of any successful business is a clear strategic goal, and I am delighted to join the Grass Valley team as they revitalize their commitment to the future of video by. direct. As our clients adapt to changing market dynamics, they will need to rely on trusted partners to help them move to agile business models that leverage the cloud. Grass Valley with its mantra “We Love Live” is the right technology partner for the future, and I look forward to leading this effort to empower storytellers around the world. “